Drink Label Design
TOOLS: Adobe Illustrator, Adobe Dimesions
This project was a product of our packaging class where were tasked with creating a label for ficticious drink. The concept had to be based on any facet of popular culture. I decided to create a design for a thc infused energy drink since after legalization the cannabis market has steadily grown in popularity. The packaging had to be bilingual and have proper nutritional value information. Since I decided to create a design for a thc product I also had to include the appropriate warnings, labels, and dosage amounts.
I chose to create a eye catching design that would hopefully entice a younger buyer just based on looks. This is a more bold design for a thc drink as the ones on the market tend to have a very sleek and minimilistic design accompanied with one strong color. I chose a simple but bright color schemes and put focus on fun illustrations for each can that depicts the different flavours. Adding the fruits in the clouds was nod towards the name of the drink as well as the effects of the drink.
